IP Workshop Live

Fireside Chat

In a fast-paced, 30-minute session, we'll plan to cover the below questions and more:
• Infringement Types & Channels: Top infringement types and how to identify the channels your brand should be looking out for.
• Trends & Challenges: The latest trends and how to adapt your strategy accordingly.
• Resources & Education: How to find resources for protecting and enforcing your IP.

Top 10 Predictions on Brand Protection Trends & Challenges in 2024

In this episode, Ryan, Suzy, Alexis, and Martina discuss 2024's top brand protection trends, focusing on emerging infringer strategies, key e-commerce platforms, and important global policies:
Infringer Strategies: Including challenges from live shopping, desktop cloaking, and the rise of deepfakes.
Marketplaces to Watch: Analyzing TikTok Shop, Temu, and Shein, highlighting the risks they pose in terms of IP infringements.
Global Policies and Legislation: Discussing the EU Digital Services Act, the US SHOP SAFE Act, and China's revised trademark laws.
Revenue Recovery: Introducing the concept of Revenue Recovery as a method for brands to reclaim losses from counterfeiters.
Prepare for 2024 with the full breakdown of the 10 biggest trends for 2024, available to watch on-demand now.

DIY: How To Remove Copyrighted Content?

Whether you're a brand or content owner, it's important to know how to protect your intellectual property.In this session, we'll cover:* Evidence Collection: Learn how to gather proof of copyright infringement, including website analysis, links, and screenshots. * DMCA Takedown Request: Discover how to send a Digital Millennium Copyright Act request to have infringing content removed quickly. * Google Takedown Request: Ensure that infringing content doesn't affect your search engine rankings by submitting a takedown request to Google. * Seeking Professional Help: When things get overwhelming, find out how expert IP protection services can assist in handling these processes effectively. By following these steps and acting quickly, you can protect your intellectual property from unauthorized use and minimize the impact of copyright infringement. Subscribe to our channel for more tips on protecting your intellectual property. Jessica is an expert in online brand protection with over 7 years of experience protecting the reputations of the world's top brands across a variety of industries, including finance, retail, software, and manufacturing. She has a deep understanding of online brand protection methodology and uses her expertise to educate businesses on how they can protect their brand from a variety of threats, ranging from counterfeiting to impersonation and piracy.

TikTok’s Reptok Reality - Unmasking Counterfeit Advertising

In this podcast, we shed light on a growing trend that has taken TikTok by storm - the "RepTok" community. 
 
Join us as we delve into the world of counterfeit advertising on TikTok and explore how sellers leverage the platform to promote and sell fake products (known as Dupes and Reps within TikTok), the mechanisms of this massively popular trend, and the challenges it poses to brands and consumers alike.
 
Topics Discussed:
- The extensive reach and influence of RepTok on TikTok, including user reach, hashtags, and links to external sales channels.
- How TikTok creators openly promote counterfeit products and why their audience is well-aware of what they are buying.
- Actionable strategies, including the use of clustering technology, to tackle counterfeit networks and protect brand reputation.

Onboarding MSCHF: Beginning the Journey in IP Protection

Counterfeiting has woven its way into every industry, casting a shadow over visionary creators.
We invited John Belcaster, MSCHF's General Counsel, to shed light on the journey of creators and innovators in securing their invaluable creations.
In this info-packed session, you'll learn:
About John's experience building MSCHF's brand protection program
Why MSCHF, an art collective turned fashion brand, became a prime target for counterfeiting
Tips for brands looking to protect intellectual property
How MSCHF is adapting its strategy to address evolving online threats amid rapid digital change
The conversation covers prompting factors, program implementation, advice for other brands, and strategies to effectively protect brands as the landscape shifts.