Saturday Sep 30, 2023

TikTok’s Reptok Reality - Unmasking Counterfeit Advertising

In this podcast, we shed light on a growing trend that has taken TikTok by storm - the "RepTok" community. 

 

Join us as we delve into the world of counterfeit advertising on TikTok and explore how sellers leverage the platform to promote and sell fake products (known as Dupes and Reps within TikTok), the mechanisms of this massively popular trend, and the challenges it poses to brands and consumers alike.

 

Topics Discussed:

- The extensive reach and influence of RepTok on TikTok, including user reach, hashtags, and links to external sales channels.

- How TikTok creators openly promote counterfeit products and why their audience is well-aware of what they are buying.

- Actionable strategies, including the use of clustering technology, to tackle counterfeit networks and protect brand reputation.

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